A System Developer by Training, I went to Addis Ababa university to study
Information Science. In my time in the university, while I loved writing code
and building systems, I was drawn to the experience side of systems development,
where the goal is to solve the problem in a way that is interesting to the user,
which started my pursuit in Graphic Design and Brand Development.
I worked as both an in-house designer and as a freelancer. Currently, I’m working in Spectrum Brand Solutions, a creative agency I co-founded a few years back. In terms of my professional life, I consider myself rather privileged because I was able to pursue what I love while also working with some incredible people who thought me immensely.