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Bringing out the lion: Caffe Tomoka Logo reimagined

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I’ve been going to Tomoka for more than ten years, and each visit brings back vivid memories, from the jump-start espressos to the business negotiations, meetings, and decisions made while standing “literally” on your feet. As I became more attached to the brand during those years, I also developed a pet peeve with the logo, specifically that the lion is underplayed.

In addition to being twice as old as I am, the Caffee Tomoka brand has a strong reputation. I’ve always thought that the Lion, with its grace and ability to carry on the legacy of the brand on branded visuals like signage and packaging, can be clearly seen.

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